This week and next, we have a very exciting guest post from our friends over at Room Forty on what to look for when hiring a caterer…carry on to get all of the nitty gritty:
Over the years we’ve continuously received the same feedback from prospective clients after navigating the “sales call” conversation with them. The feedback? “That was so informative!”
One of the safe assumptions we make when people inquire about our services is that we are one of several companies they’ve contacted. But more times than not, it’s the first time people have hired a caterer—so there’s the lay of land: “Lots of options, first time I’ve done this.”
We realize that hiring a caterer is usually a big decision, with big dollars, big expectations, and big unknowns (unless you crash someone’s wedding, how do you really know how a caterer will approach their services on event day?).
Branding matters, and says a lot in distinguishing the different options—but when you’re looking at 5 different catering proposals and 20 different menus, (to borrow Seth Godin’s phrase) everything can begin to “taste like chicken”. So… if all the catering proposals “taste like chicken” how can you distinguish between Jidori and Zacky farms?
Here’s some help:
If your caterer isn’t inspired or excited from a culinary or hospitality standpoint—odds are your event cuisine and service, are going to be equally blah. Part of the reason catering can be notoriously underwhelming is that often times catering companies think first of logistics, then try to spice-up whatever menu will work with the event logistics. You want to work with a company that flips that equation on its head—and cracks logistical codes to accomplish its culinary vision, as opposed to coming up with a culinary vision that will fit within the logistics. Logistics matter, but they should always follow inspiration.